Top 5 Reasons You Should Attend ATE East

Sep 1, 2022 | Blog

ATE East is coming up in Spokane from September 30 – October 1. How exciting!

Registration is open, and everyone is encouraged to attend. If you want to cut to the chase, here’s the link: 

Why Should I Attend ATE East 2022?

Operating an auto repair shop can be challenging. Regardless of an up, down, or sideways economy, business owners can get more than their fair share of employee issues, uncertainty, supply chain issues, and less-than-happy customers. Knowing you’re not alone can significantly impact your business’s health and success.

Attending ATE East gives you many opportunities to become a more confident, successful independent automotive shop owner. What are these opportunities? Here are the top four reasons this Spokane event is so popular:

  1. Business education, including classes for technicians, service advisors, and management.
  2. Networking with fellow shop owners, business coaches, and multiple vendors.
  3. Keeping skills up to date with hands-on training, demonstrations, and discussions.
  4. The feel-good vibe at this event helps you and your team feel supported, heard, and validated.

Top Four Reasons To Attend ATE East 2022.


Have you heard of the phrase, “Grow or Die”? It reflects the idea that you stagnate or regress if you’re not growing. If you want your business to grow, you must keep learning new things to stay on top of progress. 

The education you receive at ATE East is valuable for your entire team. From technical training that will help your automotive technicians dial in their diagnostics skills to management training that will turn your service advisors into polished salespeople, your business benefits. A trained, educated, and updated team serves your customers better and improves your bottom line.


As big as the auto repair industry is, the numbers of top performers are small. NWACA attracts the top 20% of independent shops in the industry, and the people who attend our ATE East event are among the best. Why wouldn’t you want to get to know these people better?

A rising tide lifts all boats, and the people you meet at ATE East will help your business rise up and prosper. Networking with industry leaders, vendors, and business coaches lets you gain fresh ideas to improve your business. At this event, you will be able to make new friends, form new partnerships, and get to know your peers more meaningfully.

Keeping Skills Up 

Stretching beyond your comfort zones is a necessary part of growth. Practice makes perfect, and there are many ways you can exercise your mind at ATE East. Hands-on training is available in various technical classes. Mindset training takes place in numerous management classes. 

Not sure where your business weaknesses are? A business coach may see your blindspots more clearly than you and can help you strengthen those areas. A vendor may have the perfect tool to help you solve that problem. Discussing your frustrations with a friend or mentor can help you level up your business. If you want to keep your skills up, ATE East is the ideal place to be for growth.

Feel-Good Vibes

You grow when you are surrounded by a community that intimately knows your struggles and can celebrate your victories with you. You’ll get those good-feeling vibes when you share a drink and a casual conversation about how to dial in your Key Performance Indicators or swap stories about crazy client misunderstandings. When you’re at ATE East and have an “A-ha!” lightbulb moment, it can help your business thrive.

Feel-good vibes are what we get when we hang out with like-minded individuals that want to see us succeed. It’s a euphoria that makes us eager to return to the office and try new things to help us reach our revenue goals. It’s that great feeling you get when you make happy memories together over a meal or a team-building exercise. It’s fun, and that feeling is valuable!

Will You Be There?

We encourage you to attend ATE East and join our NWACA meetings, for we are a great community of like-minded individuals. You can expect their business when you come to our events. 

For more information about ATE East, click this link: We also invite you to join the Northwest Auto Care Alliance. You will find answers to most of your questions on our website. If you have questions, contact our Executive Director, Brenda Wolslegel.