How Does Building Community Around Your Brand Develop Trust?

Oct 2, 2022 | Blog

The Northwest Auto Care Alliance Is All About Community.

We just had a successful ATE East conference in Spokane, Washington. All had a good time, and there are a few takeaways from this annual event.

Education allows your business to thrive.

Many shop owners in Eastern Washington, Idaho, Montana, and Eastern Oregon bring their whole team to ATE East to attend classes. We have nationally recognized instructors who offer technical, sales, and management training. To ensure your business thrives, you must invest in education for your team.

The more you participate, the more you get out of the event.

When attending ATE East, people sign up for two full days of classes, keynote speeches, delicious meals, and camaraderie. It’s the people that make this event so special, and that is why we strive to offer plenty of time to network with fellow technicians, service advisors, vendors, coaches, and experts. The more you spend time with these folks, the more you learn and grow.

The NWACA team is top-notch.

The Northwest Auto Care Alliance is a non-profit with a small but mighty staff. Headed by Brenda Wolslegal, our group of employees and member volunteers is what makes each event so successful. Working day and night to ensure we’re all having a good time, they strive to make each event memorable, friendly, fun, exciting, and inspirational.

How Does Building Community Around Your Brand Develop Trust?

NWACA is a community that serves the Northwest Pacific region of the auto repair industry. Formerly ASA Northwest, our community chose to change the name to Northwest Auto Care Alliance so that we may better serve our members.

NWACA is the largest organization representing the independent automotive repair and service industry in the northwest.

NWACA is dedicated to:

  • Enhancing through education the professionalism of the automotive repair/service businesses.
  • Informing the motoring public of the quality nature of member workmanship.
  • Representing the industry in legislative matters.
  • Acting as a spokesperson for the industry at the national and local levels.

The structure of NWACA is divided into three divisions—Mechanical, Transmission, and Collision.

Each of these divisions offers an impressive array of benefits to the members.  These include management and technician training seminars, videotapes, technical bulletins, management, and technical hotline information, a credit union, Retro Programs, insurance, cellular discounts, laundry savings, and many other business services at savings to the members.

What Can NWACA Members Expect?

Over the years, our community has developed several programs that actively engage, entertain, and educate our membership. Our annual events include:

We also have several super duper NWACA Chapters, including:

  • Pierce County Chapter
  • Whatcom- Skagit Chapter
  • Sno-King Chapter
  • SW Chapter
  • Olympic Peninsula Chapter
  • Tri-Cities Chapter
  • Yakima Chapter
  • Spokane Chapter

Many NWACA members cannot attend our in-person chapter meetings. Since 2020, we have hosted Zoom meetings, such as our Lunch & Learn Meetings, which take place monthly. We often host hybrid Chapter meetings so our neighboring regions and state members can join in on the fun. 

In short, we do everything we can to support our vibrant community of auto repair industry members. From auto shop owners and suppliers to marketing vendors and business coaches, the Northwest Auto Care Alliance has built lasting trust that lifts and inspires everyone involved.

How Can I Become Part Of The NWACA Community?

We encourage you to invite new members to join our NWACA meetings, for we are a great community of like-minded individuals. Tell them they can expect their businesses to benefit by becoming active Northwest Auto Care Alliance members. 

For more information about becoming a Northwest Auto Care Alliance member, you will find answers to most of your questions on our website. If you have questions, contact our Executive Director, Brenda Wolslegel.