THE INSTITUTE ANNOUNCES THE AUTOCADEMY(tm)

A New Standard for Training, Alignment, and Growth in Auto Repair Shops

The Institute is officially introducing The Autocademy™, a new learning and development ecosystem designed specifically for modern auto repair businesses.

Developed by The Institute’s coaches, trainers, and facilitators, the Autocademy is grounded in decades of real-world automotive leadership experience. Thousands of hours have gone into scripting, recording, and structuring content that is practical, repeatable, and immediately applicable inside an operating shop.

The Autocademy is a structured, role-based training platform built to create stronger teams, more capable leaders, and healthier operations, all delivered through one unified ecosystem.

As part of this launch, The Institute will officially transition away from the Gear Course Library and move to a more modern, guided, and community-driven training experience. The Autocademy represents the next chapter in how we equip shop owners and their teams for long-term success.

Built for the Entire Shop

The Autocademy consolidates essential training across leadership, marketing, financial performance, operations, management systems, sales, team development, and long-term planning. The focus is on execution, accountability, communication, and decision-making across every role in the business.

Each learning path is aligned with the responsibilities and challenges of that role, ensuring training is relevant, consistent, and easy to implement across teams.

Title: The Autocademy Launch Event – Simple, On-Demand Training for Shops
Date: February 23, 2026
Time: 12:00 PM
Location: Live Virtual Event via StreamYard On-Air
Cost: Complimentary Live Event

The Autocademy Launch Event introduces a streamlined, on demand training ecosystem built specifically for auto repair shops seeking better alignment, stronger development, and consistent results across their teams. Designed to eliminate scattered training efforts and ineffective systems, Autocademy provides role specific education that is practical, accessible, and built for real world shop environments. During this live virtual event, attendees will receive a guided walkthrough of the Autocademy platform, learn what training is included for each role within the shop, explore the Foundation Members opportunity, and hear details about the community challenge reveal. The event will also feature live giveaways and an exclusive limited time offer available only to those attending live. For shop owners and leaders looking to simplify training and create long term growth through structured development, this launch event marks the starting point.

Title: Leadership Intensive
Date: March 23–25, 2026
Time: 7:00 AM MDT – 4:00 PM MDT
Location: The Institute HQ, 3789 Wall Ave, South Ogden, UT
Cost: Early Bird (ends 2/13) $1,295 Client or Member | $1,595 General Admission
Standard Pricing $1,395 Client or Member | $1,695 General Admission

The Leadership Intensive is a focused, in-person experience designed to help shop owners and leaders strengthen self-leadership, team leadership, and organizational clarity. This program serves as a cornerstone for developing high-performance cultures and empowered leadership inside auto repair businesses.

Title: The Financial Intensive
Date: April 23–24, 2026
Time: 8:00 AM – 5:00 PM
Location: The Institute HQ, Ogden, UT
Cost: Early Bird (ends 2/27) $795 Client or Member | $1,095 General Admission Standard Pricing $895 Client or Member | $1,195 General Admission Optional Exclusive Dinner with Cecil $100

The Financial Intensive is designed to help shop owners gain deeper clarity, confidence, and control over financial performance. This program focuses on understanding the numbers that drive decision-making, profitability, and long-term sustainability.

We wanted to share these updates with you early so you are aligned with the direction The Institute is heading and the major initiatives shaping our work in 2026. We are excited about what is ahead and grateful to have partners like you alongside us as we continue raising the standard for the automotive aftermarket.